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Special Section: Everyone is Talking About Amazon
- Amazon was a hot topic in last week’s Q2 Shipper Briefing where Hannah, Joe, and Sudipt shared insights on what they’re seeing. If you missed it, register to watch the recording.
- Shortly after announcing its logistics services were open for new business last month, Amazon announced a LTL launch last week.
- The LTL offering gives shippers another option for palletized freight at a time when LTL costs are rising, though industry analysts say the service is more likely to pressure brokers and retail-centric freight providers than immediately threaten major asset-based LTL carriers like Old Dominion, XPO or Saia because it lacks the dense terminal network and industrial freight profile of established carriers, but its scale, technology and retail freight base make it a long-term competitive watchpoint.
- Amazon is refuting claims that the new LTL service is a brokerage or asset-light model, and is saying that it is an asset-backed operation using Amazon-owned trailers, containers, facilities, technology and trained drivers, expanding an internal service it has operated since 2019 to outside businesses.
- In other news, Amazon is investing more than $10 billion in European fulfillment centers, including robotics, automation and new jobs, reinforcing its broader strategy of using automation and logistics infrastructure to improve speed, efficiency and network control.
Trade, Policy and US Economy
Fuel and Continued Middle East Disruption
Global Demand, Capacity and Peak Season Signals
Ocean Shipping and Ports
Freight Market: Intermodal/Truckload/LTL Pricing and Capacity
- The U.S. trucking market appears to be emerging from a nearly four-year freight downturn, with dry-van spot rates up sharply year over year and executives at Estes, NFI, J.B. Hunt and Old Dominion pointing to a recovery driven more by reduced carrier supply than booming demand.
- Truckload carriers are preparing for a multiyear rate upcycle as excess capacity leaves the market, spot rates rise and shippers face a tighter procurement environment after years of unusually favorable pricing.
- Intermodal pricing is rising even before the 2027 bid cycle because asset-based IMCs are rejecting lower-priced freight, pushing shippers deeper into routing guides and forcing them to use higher-cost providers for coverage.
- Total LTL rates are up 13.5% YoY, and shippers should expect a firmer and less predictable LTL pricing environment through the second half of 2026, as improving industrial freight, spillover from rising truckload rates and disciplined carrier pricing give LTL providers more leverage. Rate increases are also becoming more opportunistic rather than strictly annual, so shippers may need to revisit routing guides, benchmark accessorials and plan for upward pressure even without a broad shipment-volume surge.
Parcel Operations
Compliance and Operational Risk