On the surface, a soft freight market might benefit shippers who hold the pricing power. But market-wide low volumes actually pose a few added challenges. With reduced demand, carriers might face difficulties optimizing their networks and maintaining profitability, leading to changes in service offerings, restructuring, or even service cuts by major carriers like FedEx and UPS. At the same time, shippers might not realize the full potential of low rates typically associated with low-volume markets.
Shippers looking to combat these challenges need a few key strategies in their playbook, and one with tremendous opportunity is through professional services