The Q1 Shipper Briefing: What's Changing & How to Stay Ahead

February 23, 2026

2:00 pm

EST

Shippers are operating in a parcel and freight market that no longer follows the old playbook. Carrier behavior is shifting, diversification is no longer optional, and many cost and service challenges emerge in the gap between strategy and execution. In this Q1 installment of The Shipper Briefing series, industry veterans Megan Bishop, David Wedekind, and Joe Wilkinson, and Hannah Testani share what they’re seeing in the market right now and what high-performing shippers are doing differently, with a focus on practical, real-world guidance.

How the parcel and freight market is evolving and where new leverage is being created | Why traditional rules around carrier relationships and diversification no longer apply | How top shippers hold carriers accountable once a strategy is in place | The role technology plays in execution, visibility, and ongoing oversight | What shippers can do now to protect margins and meet customer expectations